A Melbourne based fashion label offering women the world over, attainable, on-trend and classically chic wardrobe essentials. A change in brand direction led Mossman to Visual Moda for a reimagined website as sleek and sophisticated as the label itself.
Mossman’s site commanded an aesthetic that reflected the core identity of the brand but would also complement the evolving styles and colours of its fashion line. Something edgy yet elegant. Confident yet unassuming. Something instantly recognisable as Mossman.
We achieved the desired look through a contemporary, understated colour palette, use of white space, dynamic functionality and intuitive navigation.
From home page to checkout, we created a seamless online shopping experience that allowed customers to complete their purchase with familiarity and ease — resulting in a sharp increase in sales for our client.
Interactive user experience
Design and usability