ASILIO is an Australian fashion label redefining femininity through minimalistic design aesthetic, uniquely textured fabrics, and a distinctive colour palette. The label sought a digital marketing strategy that would catch the eye and desire of social media users and entice them to purchase ‘the look’ from a reimagined website.
The ASILIO website would become a digital catwalk. A space where fashion enthusiasts from across the globe would be met with high-end photography, brought to life on a sleek, minimalist base. A site that communicated on a visual level – no sales pitch required.
The impact of ASILIO’s edgy, responsive website and robust digital strategy saw five times their usual online traffic, and continued growth in online sales and subscriptions.
Design and usability
Digital marketing strategy